If you're thinking about selling your home, you may be considering using a real estate agent. You might have a vague idea of what a listing agent does. You may think they just list it, put a sign in the yard, and do showings. But there's way more to it than that. Find out more about what a listing agent does to sell your home, and how Reliant Home Group is your best choice.

How Reliant Home Group Can Help Sell Your Home

Pricing and Market Value

Real estate agents have many responsibilities, but at the top of the list is to properly price your home. There are several online sources where you can search the price of your home. However, most of these are very unreliable. A real estate agent is specifically trained and equipped to price homes based on the local market and neighborhood.

This is highly important. Price your home too low, and you could lose out on a lot of money. Price it too high, and your house will be on the market longer. While it may be tempting to work with an agent who says he can fetch a fortune for your home, overpricing your home could lose money on the final sale after repairs and closing costs. Or worse you won't get any showings and no offers.

We use the most accurate, market-tested methods to price your home. The right price for your property is not determined by an agent, seller, or website.  It's determined by the current market, and what a buyer is willing to pay. We use up-to-date MLS data to select comparable properties to your home and give you a full Comparative Market Analysis.

Marketing

After you determine an asking price, a listing agent should provide you with a comprehensive marketing plan detailing how she'll get your property sold. This plan should include listing the property in MLS, "feeding," or making the listing available on all the other online sources, coordinating showings, having professional pictures made, staging, and conducting open houses.

90% of home buyers search online before they buy a house. We use all of the latest syndicated websites to market your home. But there is much more to it than that. We target our marketing strategy to reach the most buyers possible. The more places your property is marketed, the more buyers see it. We will market your home in multiple places, including our website, popular websites, search engines, and social media sites.

Negotiating

Once you get an offer on your home, it's the listing agent's job to present it to you and advise on options. The agent also handles the negotiations with the other agent. You do not want to get directly into a negotiation as you are emotionally involved. The listing agent will be able to negotiate with the buyers and their agent to get the price you want or find other options to complete the deal. These are just a few of the things a licensed agent will do for you. We are highly trained and experienced at getting you the most possible money for your home.

Staging and Photography

Today's home buyers are savvy and have access to more information than ever. About 90% of home buyers start their search online.  It is critical that your online listing has good, professional photos to make a lasting first impression and create a desire to see more. We will hire a professional photographer and will make sure your home shines!

Reliant Home Group

We will go above and beyond to help you sell your home. We will meet with you to understand your selling goals. We will explain the selling process so you know what to expect. We will help you price your home and give you staging advice. We will be with you step by step and help you through the selling process. We use the latest in technology and marketing tactics to get you the most possible money for your home and ensure a seamless and enjoyable transaction.

Contact us to get your home SOLD!

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